Why is perception important in communication




















Verbal communication includes any type of oral communication where a message, idea, or thought is conveyed via speech. Non-verbal communication includes any type of communication that is not spoken and can include a more direct method, such as writing e. Business relationships with vendors, clients, stakeholders, managers, and personnel are all based on interpersonal communication, making it important for effective communication to be utilized so that everyone is on the same page and there are no misunderstandings.

It is important to note that it is not just the perception of the listener that is important, but also the speaker. For instance, some personnel may require more information to know how to begin a project, while others may need a more literal guide, such that the perception of the speaker e. Words are abstract products of the mind, and though many often like to think of words as concrete ideas that are completely objective, this is not the case. While it is usual for personnel and managers to assume that others think the same way as them, it is important to note that differing personalities and proclivities in the workplace may lend to different perceptions of common messages, and even words.

It is always best for managers and personnel to utilize a broad view when conveying messages or giving feedback, so that everyone leaves the table with the same message, and no confusion on what is being conveyed. Effective interpersonal communication must be utilized in the workplace in order for projects to move forward and discussions, strategies, workflows or processes to be completed effectively.

The use of a common term, with unknown subjective core differences, means that any communications using this term are immediately misaligned. Only then can a business succeed and fulfill its goals. Interpersonal skills are a must in order for teams to interact well together in order for projects to be completed timely and efficiently. In order for business interactions to be carried out effectively, such that strategic decisions are understood and followed, managers need to be able to direct and plan, and personnel are able to give feedback and relay critical data to colleagues.

Thus, it is critical that all personnel in a business understands that the way words are perceived by different people affects how they understand what is said. Real Life Chatbot Use Cases That Work Chatbots have swept across the world of business on a global scale, and are increasingly becoming the norm. How to Collect Customer Feedback Data and Completely Miss the Point Gathering feedback from customers is one of the most important tasks for any business.

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Expectations also influence what information we select. Interpersonal perception is the process of forming impressions of others.

Interpersonal perception is inextricably bound to interpersonal communication. Perception is another most important aspect of life of organization. Perception means the ability to perceive i. There are two types of theories to perception, there is the self-perception theory, and the cognitive dissonance theory. There are many theories about different subjects in perception. Our perceptions are based on how we interpret different sensations.

The perceptual process begins with receiving stimuli from the environment and ends with our interpretation of those stimuli. Accurate self-perception is a necessary component of self-improvement. Your self-perception goes beyond positive self-esteem, though. A perception is what I see and how I interpret it; an opinion is what I do with the information I had obtained via my perception.

An opinion is a view, or outlook or belief regarding something. It is also a judgment and thus can become an unintended debate. In terms of perceptions, research has shown that what employees perceive from their work situation influences their productivity most. What kind of large person or monster perhaps might have kicked it so hard it became embedded in the side of a building?

This example represents an impossible scenario created through art that generates salience. Needs and Interests — We tend to pay attention to information that we perceive to meet our needs or interests in some way.

We also find salient information that interests us. Expectations — The relationship between salience and expectations is a little more complex. Basically, we can find expected things salient and find things that are unexpected salient. As a communicator, you can use this knowledge about salience to your benefit by minimizing distractions when you have something important to say.

Aside from minimizing distractions and delivering your messages enthusiastically, the content of your communication also affects salience. Whether a sign helps you find the nearest gas station, the sound of a ringtone helps us find your missing cell phone, or a speaker tells you how avoiding processed foods will improve your health, you select and attend to information that meets your needs.

Likely you have experienced the sensation of being engrossed in a television show, video game , or random project that you paid attention to at the expense of something that actually met your needs — like cleaning or spending time with a significant other. Since you expect something to happen, you may be extra tuned in to clues that it is coming.

In terms of the unexpected, if you have a shy and soft-spoken friend who you overhear raising the volume and pitch of his voice while talking to another friend, you may pick up on that and assume that something out of the ordinary is going on.

For something unexpected to become salient, it has to reach a certain threshold of difference. If you walked into your regular class and there were one or two more students there than normal, you may not even notice. If you walked into your class and there was someone dressed up as a wizard, you would probably notice. So, if you expect to experience something out of the routine, like a package delivery, you will find stimuli related to that expectation salient.

You can also apply this concept to your communication. Good instructors encourage their students to include supporting material in their speeches that defies audience expectations. You can help keep your audience engaged by employing good research skills to find such information. Organizing is the second part of the perception process, in which you sort and categorize information that you perceive based on innate and learned cognitive patterns. Proximity — In terms of proximity, we tend to think that things that are close together go together.



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