The cereal in general is not a fatty food and has very little fat so why is it even mentioned as a benefit? Fat has been falsely accused over the last few decades as the main cause of obesity. Food manufacturers keep reducing the fat in their products yet the western society gets bigger and bigger. The problem is that the sugar and overall the carbohydrate levels in the food go up while the fat gets reduced.
The Special K is the perfect example of a product where fat has been reduced but the processed sugar and carbohydrates are more than in the average cereal.
So while people think they are making a healthier choice, they are actually choosing a product that is highly processed with high sugar levels, that has no nutritional fats and very few proteins. I am sure you can easily replace your breakfast and the breakfast of your child with a healthier one. Instead of cereal, why not have a simple home made muesli or some porridge? Add nuts and fresh fruits to add some extra nutrition like healthy fats and other vitamins.
If you are buying a store-bought muesli always read the ingredients list as many muesli brands have additives as well. You can easily make muesli yourself, just buy a bag of simple oats, some fresh or dried fruits, nuts and there you have it — simple and delicious, nutritious breakfast every day! If you fancy some home made granola as well, try my simple Maple Granola recip e, super delicious and sweetened only with maple syrup. But Special K has been standout for Kellogg, with the brand's market share increasing to 5 percent, up from 3.
The broader transformation of Special K into a weight management tool is also a reflection of its "Special K Challenge" ad campaign that first aired in Those ads famously promised that women would be able to lose 6 pounds in two weeks by replacing breakfast and lunch with Special K and having a sensible dinner at night. For many looking to shed a few pounds, the Special K brand became a psychological stamp of approval and Kellogg has been churning out spinoff products ever since.
Shakes and bars came in , followed by cracker chips in and popcorn chips last year. Three types of breakfast sandwiches popped up in frozen food sections this past January. Last year, Kellogg even transformed the Special K website into a more sophisticated weight management site.
Visitors can sign up for meal plans that help them reach their diet goal; at least one Special K product is included each day's plan, sometimes two or three. The site now has more than 2 million members. Weight Watchers, meanwhile, says it doesn't see Special K as a challenger. The company says its approach is more holistic and follows the adage that "teaching a man to fish" is better than giving him a fish to eat for just one meal.
Product-based diet plans are short-term solutions that fall into the latter category, said Karen Miller-Kobach, chief scientific officer for Weight Watchers International, which promotes learning to eat all foods in moderation. Miller-Kobach also noted that people also get sick of eating the same thing all the time, which is why diet food makers have to roll out so many product extensions. Other healthy eating advocates question the nutritional credentials of such packaged snacks, and whether they have any role in a healthy diet.
Michael Jacobson, executive director of the Center for Science in the Public Interest, notes that there's a difference between trying to lose weight and eating better. So while the Special K cereal bars may only be 90 calories, for example, he notes that they're full of corn syrup and a long list of other ingredients people may not recognize. Lindsay Cobb, a year-old who works in finance in New York City, got into the habit of eating Special K with Red Berries for breakfast after trying it at her mother's house four years ago.
She still eats it for breakfast on most weekdays, estimating that the generous bowls she pours herself clock in at around calories with skim milk.
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